ALANA BLANCHARD JOINS THE REEF TRIBE
Posted on January 6, 2010
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Reef is excited to announce the addition of the lovely, Alana Blanchard, to the Reef surf team. The 19 year old from Hanalei, Kauai will kick off the New Year representing Reef women’s footwear, while she surfs and travels around the world.
A lifelong enthusiast of the sport, Alana’s surfing journey began at the Hanalei Pier in Kauai at the age of 4. Fifteen years later, Alana’s competitive accolades are rising just as quickly as her following on Facebook. Alana has garnered fans and friends around the world thanks to her talent, and her love of connecting through social media. It also doesn’t hurt that she happens to be one of the most beautiful surfers in the world.
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Reef Partners W/ Keep A Breast for a Night of Art & Music
Posted on April 28, 2009
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The Breast of Both Worlds
Who: The Breast of Both Worlds
What: Where art and music collide to benefit breast cancer
When: April 29, 2009: 7p-2a
Where: Hard Rock Hotel: San Diego – wantickets.com
Why: To support the Keep-a-Breast foundation
Carissa Moore Becomes Youngest Vans Triple Crown of Surfing Event Champion in History!!
Posted on November 25, 2008
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The 2008 Reef Hawaiian Pro was always going to be about the new guard of women’s surfing from the opening heat of competition. Today, Haleiwa crowned its youngest ever Vans Triple Crown of Surfing event champion in 16-year-old Carissa Moore (Honolulu). Moore won her way through every round of the competition from the preliminary trials heat that awarded one wildcard spot into the event. She now leads the 2008 Vans Triple Crown of Surfing series ratings.
Three teenagers and a 36-year-old, 7-time world champion featured in the 30-minute final. Moore won, multiple world champ Layne Beachley (Manly, Australia) was second, 17-year-old Laura Enever (Narrabeen, Australia) was third, and North Shore local Coco Ho, 17, was fourth.
Haleiwa’s Ali’i Beach Park offered up clean and highly contestable 4-5 foot surf for the women’s final day of action, with left-handers the order of the day.
While Moore’s rise to the win came with calm, sure-footedness, there was no shortage of drama around her to help pave the road to victory.
In the final, 17-year-old Coco Ho was at the center of drama. A win here would have guaranteed Ho a start on the 2009 elite World Tour, but after finding herself in fourth for most of the heat, her focus shifted to securing the win for Moore. With less than a minute remaining, Beachley was in need of little more than six points to steal the win from Moore. Ho took off, dropping in on Beachley, popping an air above her head and effectively shutting down Layne’s scoring potential in.
While it will never be known if Layne would have earned the score she needed to win, its indisputable that Moore earned the victory on the merits of her surfing alone.
“It was my dream to one day win out here and I’m really happy,†said Moore.
As the final ASP women’s World Qualifying Series (WQS) event of the year, all eyes will now shift to the next two stops on the Vans Triple Crown to determine the final outcome!
REEF LINED UP FOR 2ND ANNUAL REEF HAWAIIAN PRO
Posted on September 10, 2008
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Megan Abubo, 2007 Reef Hawaiian Pro Champ
At Reef headquarters, November can only mean two things: Turkey and lots of Aloha. From November 12th-23rd, the Reef crew packs up and heads to the North Shore for the 6 star WQS Reef Hawaiian Pro at Haleiwa. Last year was a mix of extreme talent, and a generous helping from Mother Nature, the competitors scored solid surf during the contest making for a dramatic ending in the finals.
REEF.COM GETS A REFRESH FOR FALL
Posted on September 10, 2008
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Our web team has been working feverishly to update Reef.com for fall. We’ve improved the functionality, added lots of imagery, made shopping easier and added cool sections like “Behind the Seams” to tell you a little bit more about Reef’s new line of apparel. We’d love to hear your feedback on the new site, so don’t be shy, send us an email!
REEF A FAVORITE AMONGST THE FASHION ELITE
Posted on September 10, 2008
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Since Reef swim & apparel launched last spring, our products have popped up on the pages of some pretty illustrious magazines. From Teen Vogue & 17, to Self, Women’s Health, Foam and even Oprah, editors have been requesting lots of looks from Reef to feature in photo shoots and editorials! Check out this link to see Reef PR in action!
Check out more Reef Press here!
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